Principles Agency has been appointed to lead on brand and creative activation for VELCRO Brand fasteners.
The Leeds-based integrated creative agency was selected after the team at Velcro Companies approached The GO! Network looking for an agency partner.
Following a competitive process, Principles Agency was selected due to its attentiveness to the brief and response to feedback throughout the process.
Matt Rowling, Marketing Communications Manager for EMEA at Velcro Companies said: “We were looking to save time searching for an agency that was the right fit for our business and demonstrated passion for our brand. Time is so precious for both ourselves and for agencies, so any ways to speed up the process is invaluable.”
“They answered the brief very well and listened to us. If an agency listens and responds well – you can be confident you can build a long term successful partnership.”
Liz Bryne, Client Services Director at Principles Agency, added: “We were delighted to be appointed by Velcro Companies. We are a Brand Communications agency who specialise in working with Everyday Brands, to create memorable campaigns which stick in the mind, so we felt this brief was a perfect fit for us. The pitch process was slick and Matt and the team have been a pleasure to work with so far.”
The GO! Network, founded in Manchester in 2018, is a cost-free agency search process for brands across a variety of sectors.