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Veganuary campaign as Smoking Gun promotes Vegables


Smoking Gun has won a competitive pitch to work with plant-based food manufacturer, Vegables, ahead of its launch into Sainsbury’s and Ocado.

The Manchester agency is building its profile during the vital Veganuary period, providing social media support.

“We understand the importance of making the right first impression to our customers in this increasingly busy sector, and Smoking Gun demonstrated an in-depth knowledge of how this can be done on social media,” explained Vegables’ Marketing Director, Gary Johnson.

“Our taste really does speak for itself, but we need the social media to convey our brand personality, showcase the products and drive customers into stores – we’re confident Smoking Gun can do just that.”

Smoking Gun’s Managing Director, Rick Guttridge, added:

“The agency has a wealth of knowledge and experience working in the food sector and we love the challenge of bringing a new brand to market. We have exciting ideas aimed at supporting Vegables throughout this key period, as increasingly, consumers are looking for new and exciting ways to introduce plant-based products into their diet.”

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