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Value retailer hands PR brief to Down At the Social


Down At the Social has been appointed as retained consumer public relations agency for value retailer The Original Factory Shop.

The partnership comes after the agency delivered a series of campaigns for The Original Factory Shop throughout 2018 targeted at attracting new customers to the chain’s 168 high street stores.

As 2019 marks The Original Factory Shop’s 50th anniversary, Down at the Social will focus the activity in the first half of the year on community engagement and celebrations within its stores.

This will run alongside an ongoing media relations press office and bespoke campaigns focussed around key trading periods and the retailers’ support for charity Make a Wish.

Alison Palmer, head of marketing at The Original Factory Shop, said: “Since we started working with Down at the Social we have seen a marked growth in our reach as we have connected with a much wider audience who love our products and create such brilliant content around them.”

Daisy Whitehouse, MD of Down at the Social, added: “We have solid relationships with national influencers and consumer media that will enable us to support the business to smash its targets in this its 50th year of trading.”

Down at the Social also works with the likes of USE app, Wood Restaurants, Didsbury Gin and Treetop Adventure Golf.

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