Asda is partnering with Uber Eats, to offer a 30 minute delivery operation.
The online ordering service is being trialled this week in its Leeds (Pudsey) and Birmingham (Barnes Hill) stores.
Customers will be offered a choice of over 300 Asda own-brand products and branded “everyday” items including ready meals, fruit and vegetables, beer, wine and spirits.
The supermarket says it’s introduced the service to offer people more flexibility.
“We’re pleased to be partnering with Uber Eats to trial a rapid grocery delivery service for customers in Leeds and Birmingham,” said Simon Gregg, Vice President of Online Grocery at Asda.
“This will give Asda customers more choice in how they shop with us and offer yet another way to quickly and conveniently get their favourite branded and own-brand products delivered to the doorstep.
“Customers can use the Uber Eats app to select from hundreds of items for delivery in the same way they would shop for a takeaway.”
Once people have chosen their order via the Uber Eats app, it is picked in-store by Asda staff, before being collected and delivered by an Uber courier.
If the trial is successful, the partnership may be extended to more Asda stores later this year.
“I am delighted to be partnering with Asda for our first major grocery partnership in the UK,” added Toussaint Wattinne, Uber Eats General Manager.