Manchester agency Truth has won the consumer and corporate PR account with the UK’s largest online party supplies retailer following a four-way pitch.
Truth will develop the UK media strategy for Party Delights as well as handling press outreach in the e-tailer’s other markets, including the Republic of Ireland and Europe.
“I know I speak for everyone here at Truth when I say that we are absolutely thrilled to be working with the dynamic and forward thinking team at Party Delights,” said Lisa French, Managing Director at Truth PR.
“From the moment we received the invitation to pitch, we knew that this was a brand we wanted to promote but the more we know the team and company, the more we appreciate just how unique and exciting an opportunity this is for us.
“The strategy required careful consideration and with over 20,000 products to work with, from fancy dress outfits to party decorations, as well as an endless supply of stunning visual content, the pace of work is fast – but that’s something we absolutely thrive on and it’s also a lot of fun.”
Jessica Talbot, Marketing Manager at Party Delights, added: “At Party Delights, we have a clear and exciting vision for the business and public relations is a critical component in our digital marketing strategy.
“We were looking for a like-minded partner that we could trust and the advice that Truth PR gave us was remarkably candid. We were impressed with their tenacity and passion and their knowledge, skills and experience complement our in-house capabilities perfectly.
“It was important to us to find an agency that we could share our ideas and opinions openly with and we are already enjoying working closely alongside the team at Truth.”
The agency was behind the launch of Gary Neville’s University Academy 92 and the new Joules Pet Collection by Rosewood Pet Products.
