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Truth rebrands Blackrock Workwear


Truth Creative has rebranded Rodo’s Blackrock Workwear and PPE ranges, to help raise its profile.

The Manchester company carried out market research, branding, packaging design, motion design, photography, web design and build and CGI.

“Rodo wanted Truth’s support to improve the perception of the Blackrock brand among professional users and distributors to a level that reflects product quality,” explained Jo Scott, Managing Partner and co-founder of Truth Creative.

Based in Droylsden Rodo has been trading for more than 90 years and is a longstanding client for Truth.

“We’d worked with Truth Creative on several previous branding and packaging projects and they’d hit the mark each time, so we had no hesitation in approaching them with this project,” said Gary Bent, Marketing Manager at Rodo.

“Blackrock now has a new, stronger and more industrial identity that better reflects what the brand stands for – exactly what we were looking for – and feedback on our completely overhauled packaging and online presence has been wholly positive from both existing and new customers.” 

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