Hard landscaping business Marshalls has appointed Manchester’s Truth Creative to create its brand toolkit and guidelines, following a competitive pitch.
West Yorkshire-headquartered Marshalls has tasked the agency with enabling a consistent and creative approach to communicating with its key stakeholders, and emphasising Marshalls’ standing as a market leader.
Truth’s brand guidelines and toolkit for the brand will include a range of branding materials for Marshalls including photography, advertising, internal communications, social media posts, and collateral for direct mail, point of sale, and event signage. Material will help Marshalls communicate with a range of customers both domestic and commercial.
“Marshalls is a respected and recognised supplier of a range of hard landscaping and building products across a range of brands – a Superbrand with the finest reputation in its field,” said Jo Scott, Managing Partner and Co-founder of Truth Creative.
“Marshalls required help to communicate consistently across its brands and customer touchpoints and the team at Truth were incredibly excited to have been selected to do this work following a competitive pitch.”
Chris Frankland, Marketing Director for Marshalls, added: “Over the past few years we have brought a number of different businesses into the Marshalls Group and this year we have launched a series of new divisions. The new creative approach enables us to consistently apply our brand across all communications, for all divisions and product areas. Truth has done an excellent job with this and given us great building blocks to work with.”