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Trio of North West agencies help relaunch Liverpool’s Park Group


Three North-West agencies have joined together to help relaunch leading retail and rewards company Park Group as Appreciate Group.

The rebrand is part of a “strategic drive” to build on the company’s “50-year plus legacy in the UK”. Appreciate Group is home to gifting and rewards products including Love2shop, Park Christmas Savings and

Manchester-based strategic consultancy firm Project50, Liverpool brand and design studio WeThree and Warrington PR and content creation company No Brainer worked together on the relaunch.

Park’s change of name to Appreciate Group comes just a few months after the move of almost 250 employees working in the company’s core business from Birkenhead to state-of-the-art new offices at Twenty Chapel Street in Liverpool.

The company is set to expand its consumer offering and is gearing up to launch a range of innovative new products for customers in the UK.

“Under the new Appreciate Group banner, our purpose is to create more joy in the world by being trusted to help our customers with celebrating and rewarding,” said Ian O’Doherty (above), CEO of the newly-named company.

“We know that’s a bold new purpose, but as well as being the focus of our future it is also closely rooted in our history of helping millions of customers with giving, celebrating and rewarding.

“By providing individuals and businesses with solutions for the moments that matter to them, our products help make giving, receiving and experiencing easier and more joyful. We make people feel appreciated. And that’s why we have chosen our new name to reflect this.

“Appreciate Group will now become the new home to many of the country’s most-loved gifting and reward products. But we’re not content to stop here. We have some innovative new products we’re working on right now that we hope the nation will love.

“Right now, we’re focused on delivering ‘Wow’ moments for our customers again this Christmas, whilst enabling our bright, new future as Appreciate Group. “Together, under the new name and in our new location we have a renewed sense of focus, confidence, energy and ambition, and that makes 2019 and beyond incredibly exciting for us all.”

Appreciate Group retains a presence in Birkenhead, with its hamper operations and gift card operations remaining at the company’s Valley Road site.


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