Since launching in 2012, Leeds agency Boutique has developed its own innovative model to develop ambitious strategies for brands, powered by data and insight.
The multi-channel marketing agency has spearheaded leading campaigns for the likes of BestHeating and pet brand Naturo, working in collaboration with creative agencies.
“Our proposition for clients is: tell us what your objectives are, we’ll look at the data and drive some insight, then we’ll build a strategy. It will tell you where you actually need to be, what you need to spend money on and how much,” Simon Bollon, Boutique’s founder and director, told Prolific North.
Data and insight are powerful tools at the centre of how the agency operates, helping to fuel creative thinking. Boutique ties these together through its DISCO model, which stands for data, insight, strategy, channel and outcomes, to inform and drive powerful briefs for its creative agency partners.
“The idea that data and insight stifles creativity, it shouldn’t, as long as you’re using the data and insight in the most effective way.”
It isn’t just about “throwing” data together for the sake of it, though.
By delving into who the audience actually is first, it can drive invaluable insights to inform and build out campaigns, such as how consumers behave, their route to purchase for a product and their affinity to other brands.
“Single service agencies struggle with this because they’re product focused. Our agnostic approach means we take a much more holistic view and invest much deeper in resources to allow us to outperform the market at all points of the DISCO model.”
