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Tinned food favourite Princes chooses HOME as lead creative agency


Leeds-based strategic marketing agency HOME has been appointed by Liverpool food and drink brand Princes as its lead creative agency to launch a new communications campaign later this year.

Princes, which was established in 1900, is one of the UK’s leading manufacturers of canned and ambient goods and has a portfolio of more than 200 products.
HOME will be responsible for a creative TV campaign supported by digital, press and outdoor. The appointment follows a competitive pitch process and supports a wider brand re-launch.

Alan Eriksen, Marketing Director at Princes, said: “We’re pleased to have appointed HOME as our creative agency. We have been impressed with their whole approach from insight and strategy through to creative execution. We are all very much looking forward to seeing the launch of our new campaign in the coming months at an extremely important time for the Princes brand.”

Sam Rainey, Chief Commercial Officer at HOME, added: “We’re delighted to be working with Princes as it’s such an established brand bought by millions of households across the UK.”

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