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Home acquires fusion learning


Leeds marketing agency, Home, has acquired brand and innovation consultancy, fusion learning, for an undisclosed sum.

fusion learning is based in Leeds and Sydney, with additional operations in India and Canada. Its client list includes Reckitt Benckiser, Molson Coors, CIBC, 3M, Goodman Fielder and Nestle.

Home’s group chairman, Dave Sewards explained that the move was to create “a truly end-to-end service for clients.”

“We’re thrilled to welcome fusion learning to Home. We believe we now have a great opportunity to take advantage of the changing marketing landscape by getting more strategic with our clients at a higher level and by blending creativity, data, insight and technology to have a genuine and sustained impact on the growth of their brands,” he continued.

The company will still operate under the same name, with its Leeds staff moving to Home’s headquarters in the city.

Sewards and founding partner, Rich Marson will join its board.

“We couldn’t be happier to be a part of The Home Group and are excited for our clients who will benefit from the creative and marketing expertise this now allows us to offer. Home’s culture and values are very close to ours, so we believe this relationship will bring a real benefit to those who work with us and whom we work for,” added Nina Aggarwal, global MD at fusion learning.

Aggarwal will remain in the same position at the company, as will CEO, Myles Ritson and Patrick Tully, managing director APAC.

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