Leeds-based Present Works has expanded its team with three key hires alongside a change of role for its founders.
Founders Brett Jacob and Peter Lowes are moving to Chairman and MD roles respectively, as part of a shake up forming a key part of the firm’s strategy to strengthen and empower the team as its client base expands.
Present Works’ new performance director, Carlo Ruggiero, formerly of Whisky Partners, ClicksPay and Jet2, has vast analytical experience across agency and in-house and will oversee the development of the company’s performance marketing proposition, ensuring content reaches the audiences that matter with a pragmatic, content-led approach.
Laura Greenhalgh, copywriter, who has joined Present Works from Brawl Agency, will tap into her background in creating strong, multi-format content for B2B and B2C clients to produce high-quality copy across the agency’s client base.
Finally, new account executive Steffi Luker Edwards, who has worked for Eversheds Sutherland, Anthropologie and Sweaty Betty, will form a key point of liaison between clients and internal teams.
Over the past six years, Present Works has earned a reputation for delivering industry-leading strategies that combine strong content and creative with performance-led marketing, leading to a raft of significant new wins.
Newly appointed MD Lowes said: “Our new clients are all underpinned by ambition and ready to enter an exciting period of growth, which are the perfect fit for our approach.
“Our ethos is ‘B2B marketing done properly’, which sees us challenge the mediocre and mundane with content that’s new, exciting and tasteful. By linking audience-facing messaging and branding with a robust performance proposition, we give all of our clients, whatever their industry, the means to evolve and thrive.”
As MD, Lowes will oversee the day-to-day running of the business and its growth plans, using his writing background to ensure a content-led approach remains at the core of the business. This will allow other passionate, dedicated team members to take on more responsibility and play a pivotal role in the business’s continued growth.
In his new role as chairman, meanwhile, having steered the business through its first five years of growth, fellow co-founder Jacob will continue to oversee new business activity, take the lead on business initiatives, and support Peter and the wider team in the continued growth of the company.
He added: “With Present Works, we have built what we set out to achieve in 2018 by focusing on creative and content-led marketing, and creating a culture centred on trust and mutual respect.
“We wanted to make a difference for B2B businesses of all sizes, redefining the way they look, feel, and communicate with their audiences – delivering results, but also creating a sense of pride for our clients. The strong and trusting relationships we’ve built with our partners over the years are testament to this.”
