Leeds-based marketing automation platform Force24 has unveiled its new branding, produced by specialist B2B agency Present Works.
The new look is designed to reflect Force24’s brand message of going “beyond email” and “empowering marketers to hold valuable conversations every day, at scale.”
Force24 claims to be the fastest-growing marketing automation platform in the UK, and the update comes as it targets significant growth across the next five years following £6.3million investment.
The project, which ran over six months, began with defining the brand messaging and verbal identity, followed by crafting the visual identity, and designing and developing the new website.
The challenge was to bring a more human and accessible feel to the brand, signalling Force24’s “commitment to customer service and experience,” whilst retaining the brand’s reputation for developing industry-leading technology.
Sam Holmes, head of marketing at Force24, commented: “We’re so proud of our new brand. I’ve respected the team at Present Works for many years, so we trusted they had the depth of expertise to deliver on this brief. Their experience in developing brands that stand out in B2B and technology made them the perfect partner for our project. Ross and the team work with such passion and care, and that’s evident in the finished product.
“This new identity is a visual representation of everything we stand for, and will give us the platform to achieve our ambitious plans over the next five years.”
Ross Francis, creative director at Present Works, added: “The beauty of this project was realising that the opportunity was not only to reimagine what Force24 could mean to the market, but what it could mean to the great people who work there. A meaningful brand should catalyse a team and be the fuel for them to move forwards with clarity. I believe that’s the real value we’ve created here.”
