Manchester-based digital transformation agency CTI Digital has appointed Anna Milburn as its new head of SEO, strengthening the company’s digital strategy at a time when search is undergoing rapid transformation driven by AI, LLMs and changing user behaviour.
Milburn joins CTI Digital with more than a decade of experience in international digital strategy, SEO and global marketing performance. Her career spans agency environments including TransPerfect and Webcertain, where she supported brands and complex multi‑market organisations across diverse markets, languages and business models. She has also led global website strategy, technical SEO, market and competitor intelligence, and enterprise‑level digital transformation programmes.
In her new role, Milburn will lead CTI Digital’s SEO capability as a dedicated business unit that will combine strategic consultancy with practical delivery and scalable, productised services. Her remit includes advancing the agency’s approach to international digital strategy, traditional SEO and the rapidly developing AI Search landscape. The core aim is to strengthen CTI’s clients’ performance across established search engines and new AI‑led search environments, including LLM‑driven discovery and Generative Engine Optimisation (GEO).
Milburn said: “My ambition is to further cement CTI Digital’s position as a leader in the future of search, helping brands stay visible and competitive. SEO remains the foundation of search visibility, while GEO builds on those principles to help brands improve their presence across generative search experiences. What excites me most about my role at CTI Digital is the opportunity to turn this evolving search landscape into measurable growth for our clients – making search a strategic growth engine, wherever and however their audiences are searching.”
Chris Burgess, group CEO of CTI Digital, added: “Anna brings a solid combination of international SEO expertise, strategic thinking and commercial focus. As search continues to evolve, brands need guidance that goes beyond traditional optimisation. Anna’s experience in multi‑market strategy, technical SEO and emerging AI Search trends will play a crucial role in helping our clients navigate this shift and unlock maximum growth. We are delighted to welcome her to CTI Digital, and I am excited about the impact she will have across our client base.”
