Leeds-based creative communications agency, Hatch, has been appointed by The Ivy Collection to lead always-on PR, influencer and launch activity for its 10 restaurants across the North of England, Midlands and Scotland.
Following a competitive pitch process, Hatch has been appointed to deliver national campaign amplification, regional PR, influencer, partnerships and experiential activity to maintain visibility for The Ivy Collection year-round, breaking through a crowded hospitality scene to strategically position the brand as the go to dining destination in the North.
The brief includes The Ivy Collection brasseries in Manchester, Liverpool, Leeds, Harrogate, York, Birmingham, Norwich, Edinburgh, Glasgow and Nottingham.
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Over the past 17 years, Hatch has built up quite the portfolio in the restaurant sphere, working with numerous leading brands in the hospitality and food & beverage space such as San Carlo, Restaurant Bar & Grill, Piccolino, Six by Nico, Hyatt, RadissonRED and Hotel Indigo.
Helen Simpson, performance and development director at Hatch, said: “We’ve a proven track record working with industry-leading hospitality brands nationwide and we look forward to working with The Ivy team to raise the brand’s profile regionally and build on its reputation for delivering exceptional hospitality experiences.
“It’s a privilege to be appointed by an iconic British brand with such strong cultural heritage to lead their always-on PR, influencer and launch strategies across the North, Midlands and Scotland.”
Kate Cooper, restaurant operating officer at The Ivy Collection (North), added: “We have been looking for an agency with embedded regional knowledge and influence within northern hospitality to support us to activate The Ivy brand in a meaningful way. Hatch’s hospitality expertise, market knowledge and insight-led creativity really stood out to us, and we have a pre-established relationship with the Hatch team having worked together on the launch of The Ivy brasseries in Leeds and York previously.”
Hatch was recently announced as a finalist for Agency of the Year in the Restaurant Marketing & Innovation Awards, an award that recognises agencies working in the hospitality field that are “true champions of the eating and drinking out sector.”
