Sarah de-Salis, the former Head of Content and Communications Planning at Tesco, has joined Finn.
She spent 9 years at the supermarket giant and will lead the Leeds agency’s corporate communications offering.
“Finn brings together first-class specialists to work together creatively on communication challenges, and it’s clear to see how this can provide clients with exciting campaign ideas, well-rounded advice and simple ways of working,” she said.
“I’m thrilled to be joining such a great team and can’t wait to get started.”
Most recently de-Salis worked on Tesco’s, food waste campaign, which was championed by CEO Dave Lewis as a critical pillar of the retailer’s reputation turnaround strategy.
“Sarah is a landmark hire for Finn. She brings an incredibly valuable perspective to our team, both in terms of her client-side, grocery industry experience, and as someone who has led truly integrated communications for one of the UK’s biggest brand names,” added Richard Rawlins, Managing Director of Finn.