Morrisons is rolling out AI technology to its self-checkouts, starting with 200 stores.
The AI will detect whether shoppers are actually scanning items and will ask customers if they have made a mistake.
The Bradford-based supermarket chain has partnered with Irish firm, Everseen to roll out its Evercheck AI across 200 stores in the first phase.
“Our new partnership with Everseen enables us to provide the fast and seamless checkout experience our customers want, while simultaneously equipping our colleagues to maintain the exceptional service that Morrisons is known for,” stated Francesca Bezoari, Store Support Office Director at Morrisons.
It comes following a successful trial, with the “Vision AI” technology using real-time computer vision to simplify the self-checkout process.
“Gentle, on-screen prompts” allow shoppers to “easily correct any missed items themselves.”
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“Morrisons recognise that the best AI solutions deliver measurable results without compromising the customer experience,” added Joe White, CEO of Everseen.
“Our Vision AI platform enables Morrisons to improve its satisfaction scores, proving that operational performance and customer service aren’t competing priorities. We’re proud to bring our experience from deploying across thousands of global checkouts to support Morrisons transformation.”
Everseen’s technology is deployed across more than 150,000 checkouts live and 10,000 stores globally.
It stated that the AI didn’t use facial recognition or record customers, instead it looks at what’s been scanned against what’s in the basket.
