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Tempt takes on Unity Radio’s New Talent Academy brief


Marketing & PR agency Tempt has entered into a new partnership with Unity Radio’s New Talent Academy.

With a 20-year history and 30,000 weekly listeners, Unity Radio broadcasts dance and urban music on 92.8FM, DAB and online from its base at HOST in MediaCityUK. The broadcaster’s New Talent Academy provides NCFE-accredited courses in TV & Film, Radio and Music Production for school leavers and young people in Greater Manchester.

Since launching in 2021, New Talent Academy offers ‘real life learning’ experiences and has seen previous students progress into roles such as presenting for Unity Radio and BBC Radio One.

With ambitious plans ahead for the station’s community-led initiative, it has engaged Tempt to raise awareness, recognition and interest. This includes brand strategy, PR and digital marketing in order to generate coverage, share success stories and facilitate new sponsorship opportunities.

Tempt will also be building awareness of Unity Radio’s ‘Presenting Under Pressure’ corporate team-building workshops, which give companies from all sectors the chance to present their own radio show live on air.

Managing director of Tempt Beccy Gibson said: “We’re really excited to be involved in this rewarding, community-led project, supporting the next generation of talent in Greater Manchester. New Talent Academy is an amazing asset to the community, driving social value and giving learners the chance to get hands-on broadcast experience with industry professionals. We can’t wait to continue working with the team.”

Lee Dinsdale, director of Unity Radio and New Talent Academy, added: “Last year, New Talent Academy supported 87 learners – 10 going into further education, 25 taking on volunteering roles and 19 going into employment within the creative, media and digital sector. This year, we plan to build drastically on these figures, making a real impact in the community. We chose Tempt because of their passion, creativity and strategic approach, we’re thrilled to be working with the agency as they support us on the journey ahead.”

Tempt, which was established in 2018, adds Unity Radio to a client list that also features Mercure Hotels, Olive Branch Fostering, Ewe Bar & Restaurant, Bar Hütte, Pong & Puck, and Victoria Warehouse.

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