North West fintech brand Fluent Money Group has relaunched as Fluent Money, bringing all six of its brands together for the first time on one website.
The Horwich-headquartered brand now has an updated and evolved brand, and has completed the unification of its financial product offerings, as first announced in July.
It has launched its new website as part of the brand refresh, which comes after a 12-month period of record trading for the brand. London-based Moreish Marketing created and launched the platform to reflect and accommodate Fluent’s growth.
Fluent Money, Fluent Mortgages, Fluent Lifetime, Fluent Protect, and Fluent Bridging have been consolidated into Fluent Money.
Suzanne Aspden, Fluent Money’s Group Marketing Director, said: “We are delighted to showcase the full spectrum of the Fluent Money product range within one new website.
“With ambitions for further growth and development of our business areas in the next 12-18 months, ensuring we had a leading online presence, to drive efficiencies and deliver an enhanced user journey was imperative.
“We undertook a competitive tender process earlier in the year and are delighted to have worked with Moreish who really stood out for their inspired and fresh approach to the brief, through the branding and design.”
Aspden is a judge at this year’s Digital City Awards, which are open for entries now.
