Erin Short, former co-founder and CEO at Avail, has been appointed as Chief Product Officer at Manchester-based legal digital agency mmadigital.
Short will use his extensive experience in growing scalable start-ups to lead the product design and development process for mmadigital’s technology portfolio.
In the newly created position, he will be tasked with driving mmadigital’s on-going transformation and will be responsible for defining, guiding, and implementing the company’s product strategy.
The company has ambitious plans to scale the team and its product innovation capabilities over the next three years, which includes developing its product roadmap and implementing best practices across the organisation.
On his new role, Short said: “This is a terrific opportunity in what is a pivotal point in mmadigital’s evolution as it undergoes a major transformation in the tech space. There is so much potential for scaling up the business and I can’t wait to lead and drive this change. I’m also excited to be working with such a welcoming, experienced and collaborative group of colleagues, and together we will push the business to the next level.”
mmadigital CEO and founder Dez Derry added: “It’s a privilege to have Erin join the mmadigital leadership team. His extensive tech know-how coupled with entrepreneurial vision will make a huge impact to the business as we embark on our next phase of growth.”