Cake Box, the UK’s leading specialist in fresh cream, egg-free cakes, and Ambala, the heritage Asian sweets retailer recently acquired by Cake Box, have appointed PR Agency One to deliver their first structured consumer PR campaigns.
Cake Box, which operates more than 260 franchised stores nationwide alongside a growing click-and-collect and pre-order website, has tasked PR Agency One with running a continuous press office to raise mainstream profile while maintaining its strong connection with South Asian communities.
The remit also includes seasonal storytelling, influencer engagement, and support for new product launches such as the Dubai Chocolate range and brand collaborations with household names.
PR Agency One, which counts FMCG and retail PR among its specialist areas, will also support Ambala – which has more than 24 UK stores – with consumer activity designed to maintain loyalty among existing customers while introducing the brand to new audiences.
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Both brands have briefed PR Agency One to deliver sustained media and influencer activity, tentpole campaigns around key cultural and seasonal events such as Eid, Diwali and Christmas, and a store-opening PR framework.
Abigail Outhwaite, associate director at PR Agency One, said: “Cake Box and Ambala are household names for many families and now have the ambition to take their stories into the mainstream. We’re excited to build visibility with national lifestyle media and influencers, ensuring the brands own key cultural moments while staying true to their heritage.”
PR Agency One will also provide strategic counsel, monthly evaluation and coverage reporting under its OneEval measurement framework.
Cake Box CEO, Sukh Chamdal, said: “We are proud of the growth we’ve achieved so far, but the next step for us is to broaden our appeal while protecting our loyal customer base. PR Agency One impressed us with their creative ideas and structured approach to year-round storytelling. We look forward to working together to make Cake Box and Ambala even more famous.”
PR Agency One is a multi-specialist agency offering consumer, B2B and corporate PR, and social media consultancy across a range of sectors, with particular expertise in retail, FMCG, healthcare, property, finance and technology. It has offices in Manchester and London.
