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Sports specialist ICS Media Group installs 23 studios at new Leeds base


ICS Media Group, the multimedia content and digital marketing agency bought by the Racing Post last year, has installed 23 studios at its new Leeds city centre base.

ICS specialises in sports and gaming and works with bookmakers, publishers, radio stations and mobile networks.

Services includes a live score football radio show for a popular African talk radio station and football and horse racing commentary services for various bookmakers – including bet365, 888, Oddschecker and Betfair – and publishers.

The new broadcast and video production facilities – at its new new offices on Park Lane, pictured above – will give it capacity to handle simultaneous sports broadcasts in over 20 languages.

Ian Holding, who co-founded ICS in 2002 with Cheryl Westerman, said: “Many companies of various types and sizes have developed video channels and now regularly publish or stream to YouTube or distribute clips on social media as they know it is the most effective way to communicate with existing or prospective customers.

“We specialise in cost-effective presentation videos which we can package quickly and deliver in any required format or language.

“The facilities are truly superb, and we now offer unrivalled broadcast and video production services in the north.”

ICS, which employs around 60 staff, rose 14 places to 21st in this year’s Prolific North Top 50 Digital Agencies.

Picture: Absolute Commercial Interiors

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