Manchester-based boutique PR consultancy Philosophy has been appointed by Spain-based Devour Tours to raise awareness of its small group food and culture tours.
Philosophy will implement a proactive PR campaign for the tour operator using a mix of media relations and visits.
Lauren Aloise, the founder and managing director of Devour Tours, said: “We felt that the time was right to start raising awareness of our small and sustainable food tours with consumers in the UK.
“We’re excited to be working with Philosophy PR and hope to encourage more travellers from all parts of the UK to join us for a tour when they are in Spain.”
Victoria Maltby, director at Philosophy PR, added: “Great food is just the beginning, Devour Tours are about much more than the food itself and offer a unique insight into Spain and its centuries-old family food businesses that are not usually available to visitors.
“We’re really looking forward to introducing the media to these relatively undiscovered tours, helping them get off the beaten track to discover the very best of Spain and its spectacular gastronomy.”
