Manchester-based Saas delivery platform Sorted Group has appointed Ice Blue Sky to develop its UK Account Based Marketing (ABM) strategy.
Following a competitive pitch process through The GO! Network, the delivery experience platform has selected Ice Blue Sky to provide specialist support on creative, channel activation and strategy.
Sorted Group plans to continue building on its Sorted REACT product strategy, which keeps tracking information in one place.
Josh Harris, Head of Growth Marketing at Sorted, said: “The agencies were all very high quality, which made the decision hard. However, the cultural fit and experience of similar clients with Ice Blue Sky, along with an exceptional response to our brief, led to their appointment.”
Graham Reed, Director of Business Development at Ice Blue Sky said, ‘We are really excited to be working with Sorted for the execution of their ABM strategy in 2022.
“We have already crafted some exciting ideas and strategies targeting key accounts, and am looking forward to putting these into place over the coming months.”