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Former Sorted executives reunite to launch MuddyWellies brand agency


Former Sorted and senior staffers Lee Thawley and Vicky Pritchard have reunited to launch brand and culture agency MuddyWellies.

The duo first worked together eight years ago, when Appliances Online relaunched as superbrand In 2017, they reunited at Sorted, with Pritchard as People Director and Thawley as Head of Brand.

Their aim with Bolton-based MuddyWellies is to “create destination brands for customers and employees alike” and to help businesses big or small.

Pritchard said: “It’s hard work keeping everyone engaged within a business, it’s tough finding that point of differentiation, or the core purpose to our being and avoiding values being just words on a wall.

“But, when you get it right, it can create such great stories and memories – and deliver such a great business return. Well, that’s where we come in. We dig deep, we get muddy, we focus on getting the wellies on the right feet – and your business going in the right direction.

“There is so much noise & opinion around returning to work, remote working, the ‘new normal’ at the moment but to be quite frank nobody really knows what is right or wrong.”

“Not only is every business different, but the people within the teams are too, and this will create new challenges as we reintroduce the return to the office.

“Getting it right will be driven by leaders who ensure that the purpose and people are still at the core of the business – it will actually require more investment and more concerted initiatives to actually work differently”

Thawley added: “What you do internally, runs parallel to what you demonstrate externally. And that’s where the power lies. The greatest businesses – big or small – are built with brand and people at the heart of everything they do. So, we want to help more companies to build their perfect pair.

“We want to create talkability. As we say on our site and our creds we don’t do dull, we create destination brands that stand out.”

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