Social Chain is to handle the planning, production and delivery of a new marketing campaign for Brompton Bike Hire.
The Manchester agency won the brief for its summer campaign, following a pitch process.
Jonathan Crosby, Head of Marketing at Brompton Bike Hire said that it was a “great partnership to move forward with.”
Social Chain’s role will be to increase brand awareness and engagement for the company’s hire operation. Launched in 2011, it currently has 50 docks, with plans to double this by the end of next year.
“Social Chain have joined the Brompton journey at a massively exciting time,” added Niall Carroll, Head of New Business, Social Chain.
“Not only are they a true heritage brand, but Brompton’s future-facing outlook truly aligns with Social Chain.”