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Smart Digital Network expands into Wales


North East digital out of home specialist, Smart Digital Network has increased its reach to in excess of 400 screens across the UK.

It’s announced that Route Media’s large format screens in Wales have been added to the SDN network.

“We’re really excited to begin this new partnership with SDN. The way forward for independent media owners to grow their market share is to work in collaboration across the UK. SDN have a great client based in Scotland, North West and North East of England, and we have confidence given their expertise and knowledge, that they’re best placed to represent us in these locations,” explained Dean Jones, Sales Director at Route Media.

“As part of this partnership, we’re also thrilled to take on representation of SDN assets to agencies and direct clients in Wales and south west England.”

In total it means SDN-managed screens have a weekly average footfall of 20m.

Julian Carter, Commercial Director at SDN explained that the network was set up to help independent media owners compete with larger industry names.

“The outdoor advertising industry has long been dominated by a handful of players, however we want to offer an alternative to help change that,” he stated.

“By bringing together independent, forward-thinking businesses, we’re not only able to provide our customers with a more cost-effective solution, but also a smarter way to do business.  We have many more screens also going live in the New Year and will hit another milestone soon.“

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