Crimestoppers received a 15% increase in crime reports during a national advertising campaign this summer.
The Silence Won’t Stop Violence messaging ran across Smart Digital Network’s out of home screens, encouraging people to speak up anonymously about violent crimes.
“We know that speaking up about crime can be incredibly difficult. Fear and intimidation can often force people into complete silence. This is especially true when people have information about violence and weapons,” said Karen Ogborn, Chief of Staff at the charity.
“The results from over the summer have been very encouraging and we are pleased to have worked with The Smart Digital Network to promote our charity’s vital work and nudge more people in to taking action to stop crime.”
The creative featured on nearly 300 high-footfall road, retail and petrol station D6 and D4 screens.
“It’s been fantastic working with Crimestoppers on the Silence Won’t Stop Violence campaign, and it is great we have our first proven case study showing the impact our network can have on getting results,” said Julian Carter, Commercial Director at Tyne and Wear’s SDN.
“Digital OOH is proven to be effective at driving response, and these small formats are close to people, so you cannot miss the message.”
