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Sky Betting & Gaming targets international growth after 47% surge in revenue


Leeds-based Sky Betting & Gaming has announced a 47% surge in revenue for the six months to December 28th.

The company, which has over 1,200 staff of which 90% are based in Yorkshire, saw group revenue increase to £339m, up from £230m the previous year.

Sky Bet was the standout performer, growing revenue by 58% from £133m to £210m, while turnover at Sky Gaming rose by a still impressive 31% to £117m.

The company pointed to favourable sports results and a steep rise in customers – up 19% to 2 million – as factors behind the growth. EBITDA was up a stellar 92% to £118m.

Chief executive Richard Flint said the focus was now on continuing the brand’s growth overseas.

He said: “During the period, we continued to export our success, with the launch of our second international business Sky Bet Deutschland for German sports betting customers.

“This business aims to provide the same quality of user experience, the range of bets and simplicity to German customers that our UK and Italian customers have come to expect from us.”

He added: “Our investments in data science are delivering greater personalisation to our customers, with the home page tailored towards the individual, and recommended games and bet options delivering relevant and appealing content.”

Flint said that a net total of 230 jobs had been added during the period.

Sky sold 80% of the business to CVC Capital Partners in 2015.

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