Leeds-based Sky Betting and Gaming has invested £20m to support the £270m purchase of technology business OpenBet, by NYX Gaming Group.
Las Vegas-based NYX has agreed to acquire Chiswick-headquartered OpenBet from private equity house Vitruvian Partners, which has owned the business since 2011.
As part of the deal, William Hill and SkyBet will invest £80m and £20m respectively.
OpenBet’s customers include many of the UK’s biggest bookies.
SkyBet chief executive Richard Flint said: “Sky Betting & Gaming is thrilled to be supporting the acquisition of OpenBet by NYX.
“OpenBet is a market-leading platform that we have worked closely with for a number of years. We are confident that NYX will be excellent owners of OpenBet and will bring a fresh perspective to the business that will benefit all of their customers. We’re excited about the long term future of this business.”
The company recently announced plans to create 100 jobs in Leeds, in its technology and contact centre teams, and another 100 at its recently opened Technology Hub at Sheffield’s Electric Works.
It’s also launching a software academy and a commercial academy.