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Skout wins mmadigital and 100% Group contracts


mmadigital and 100% Group have appointed Skout PR to handle their public relations.

With mmadigital, the Macclesfield-based agency will help raise its profile across the legal sector and promote it to law graduates as a possible alternative career option.

“Skout’s B2B experience in the legal and marketing sectors was very appealing. Following a recent rebrand and taking our plans to expand into consideration it was crucial that we found an agency that we felt could communicate the mmadigital vision,” explained Dez Derry, CEO of mmadigital.

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100% Group specialises in the export, installation and maintenance of branded retail displays.

Skout won a competitive pitch to help the family-run business achieve its growth targets.

“It was particularly important for us to appoint a PR agency that has a good understanding of the retail industry, an appreciation for our company’s ethos and a ‘good cultural fit”, said managing director, Dan Williams.

“We have a very niche market here at 100%, and we think that Skout is well equipped to communicate our story using its targeted approach and story foraging methodology.”

Skout MD, Rob Skinner added:

“Working with two exciting and unique local businesses operating in two different and highly competitive marketplaces offers a great opportunity to expand on our own specialisms and demonstrate some exciting developments in industry today.”

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