Marketing ed-tech company, Fabric Academy, is set for further expansion after securing a 6-figure investment from 6 North East entrepreneurs.
The firm, which offers a CPD-accredited online programme for business professionals said it will use the new funding to accelerate growth plans of its marketing education SaaS platform at home and in North America.
“We have created a platform to disrupt the traditional marketing education space by empowering marketers to learn and develop a live marketing strategy for their organisation and crucially receive mentoring and coaching from leading industry practitioners to embed the learning, making them more effective in their delivery,” explained founder and CEO Lisa Eaton.
“With a significant number of businesses already seeing the impact of the Fabric programme, and with this investment, we’re now rapidly expanding Fabric’s reach.”
The investment panel is made up of Mike O’Brien, Founder and Co-chair of Opencast Software; Richard Lane, Co-Founder and CCO of durhamlane; Helen Whitfield, Board Level Executive; Raman Sehgal, Founder & Global President of ramarketing; Paul Dyson, CTO and Co-Founder at Singletrack and Michael Lavery, CEO of Brand and Reputation.
“Lisa and the Fabric Academy team have created a unique programme that enables professionals to learn and develop their strategic marketing skills in real-time, by solving real world challenges and delivering back meaningful outcomes,” said Richard Lane of durhamlane.
“The Fabric programme is a must for every marketeer who wants to create impactful and long-lasting results for their business, I am delighted to have been invited to invest in the business.”
Brand and Reputation’s Michael Lavery added:
“With businesses spending between 8-30% of their revenue on marketing, the need to ensure a stronger return on investment is at the heart of Fabric’s vision to embed strategic capacity within the marketing workforces of the world’s most ambitious brands. I am delighted to be part of a team that is looking to ensure businesses see the true value of their marketing investment.”