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Sir Alex Ferguson makes cameo in BrightHR’s new campaign

Sir Alex Ferguson in BrightHR ad

Manchester United legend Sir Alex Ferguson makes a rare cameo appearance in a new campaign for Bright HR from Dentsu Creative.

The campaign stars fellow footballing great Harry Redknapp as a hapless HR manager who needs to call on the features of BrightHR to help him manage his team. The adverts show Redknapp using the app to deal with day-to-day tasks like holiday requests, health and safety reports and, in Ferguson’s case, seeking expert advice.

In the Ferguson ad, the legendary manager is seen rolling his eyes and ignoring a phone call when ‘Arry tries to get in touch for advice.

Alex Ferguson’s BrightHR cameo


Dentsu Creative worked with director Cris Mudge and production company Chief to bring a sitcom-like feel to the ads, while also collaborating with fellow Dentsu company iProspect as the end-to end-media agency.

The new campaign will run across TV, VOD, digital and social media. It follows Harry Redknapp’s first campaign for BrightHR, which aired last year.

Alan Price, CEO at BrightHR, said: “Having Harry Redknapp as our ‘HR’ brand ambassador has been fantastic, and we’re delighted he’s returned for our latest campaign, alongside a surprise guest! Having two football legends in the same advert adds even more stardust to this campaign, showcasing how simple our software makes every task.”

Neil Walker, creative director at Dentsu Creative, added: “This campaign is a great demonstration of how business-to-business advertising doesn’t just mean corporate. With tongues in our cheeks, we’ve called on some of the best known football managers in the world to help BrightHR stand out in the market and demonstrate why it’s such a great business tool.”

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