Voxelo.ai, a newly launched startup transforming simple product videos into high-performing, interactive 3D product content, has announced a major step forward in its platform’s development as Innovate UK has stepped in with a “significant” grant to help make its 3D product visualisation accessible to sellers everywhere.
With the support of the Innovate UK grant, Voxelo.ai will accelerate the commercialisation of its R&D in leveraging 3D visualisation and generative AI for ecommerce and fast-track its ability to bring the benefits of AI to ecommerce content production.
The announcement follows Voxelo’s recent public beta launch, where SMEs and enterprise brands have been working with Voxelo to create more scalable 3D content and ecommerce experiences.
READ MORE: Greater Manchester publishes £5million print tender
The latest grant represents a strong vote of confidence in Voxelo’s vision, product, and potential to lead at the intersection of AI, 3D, and ecommerce. The latest funding builds on earlier research backed by Innovate UK and GMCA, focused on simplifying the inputs required to generate photoreal 3D and ecomm content through generative AI. Such innovation reduces the time, effort and cost of such content production by as much as 10 times and therefore makes itaccessible to companies of all sizes and needs.
“To be recognised and further supported by Innovate UK is a huge validation of our vision,” said Vladimir Mulhem, co-founder and CEO of Voxelo.ai. “This support lets us deliver advanced 3D tools into the hands of people who’ve never had access to them before—whether they’re growing a brand, launching a product, or creating social content.”
Ben McKay, co-founder and COO, added: “Over the last 20 years, Manchester has become a centre of excellence in ecommerce and retail – attracting the attention and investment of global brands. With this pedigree, it’s incredible to receive the support of the regional tech community and Innovate UK to pursue our global ambitions. We believe UG3D – User Generated 3D – is a major unlock for ecommerce worldwide, and we’re grateful to those who see it too.”
Voxelo.ai is deeply embedded in Manchester’s thriving tech ecosystem, with support from Manchester Digital, Venture Forward, Exchange Accelerator, Turing Innovation Catalyst, University of Manchester, Innovate UK, and GMCA.
“This startup simply wouldn’t exist without Manchester’s ecosystem — from world-class university partnerships to investor networks and grassroots support,” said Mulhem.
McKay added: “This isn’t just a grant – it’s a regional innovation story. Since returning to Manchester, I’ve been struck by how collaborative the tech community is – from academic institutions to accelerators, investors, progressive retailers and the sheer goodwill of old friends. It’s this momentum that’s unlocking the value of UG3D for sellers everywhere.”
