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Shop Direct to create hundreds of new jobs following rebrand


Liverpool-headquartered Shop Direct has announced it will create hundreds of new jobs after officially changing its name and identity to The Very Group today.

The online retailer, which owns Littlewoods and Very, said it would support a recruitment drive over the next two years for 150 roles in data and technology.

There will also be hundreds of new jobs at the firm’s new fulfilment centre in the East Midlands, which it said it will be operational this year and employ around 800 people during peak periods.

Henry Birch, group CEO at The Very Group, said: “I’m hugely proud to introduce The Very Group. This rebrand builds on over 100 years of history during which time we’ve gone from catalogues to bricks to clicks to mobile.

“We’ve always had a passion for reinvention and becoming The Very Group is another important part of our story. We want to be the number one destination for shoppers who value flexible ways to pay.

“We’ll achieve that by constantly improving what we do, innovating with data and technology at our core, and delivering the best experience for our customers and our colleagues.”

Shop Direct said its change of name and identity “reflects the next phase of the business’ ongoing transformation” and brings the group’s name and identity into line with its flagship brand, which launched in 2009 as a pureplay digital retailer, is celebrating its 10th anniversary.  It is now a £1.5bn-brand with three million active customers.

The entire group has annual revenues of £2bn and more than four million customers.

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