Sheffield creative agency Front has been appointed by Everbuild, the UK’s leading sealant, adhesives and building chemicals manufacturer, to create and develop a new suite of marketing materials.
The project will see Front redesign the packaging for Everbuild’s mortar products, creating a new look aligned with the overall brand. In addition, the team will create new digital and press advertising campaigns, as well as merchandising collateral and event materials.
Joe Chetcuti, director at Front, said: “Everbuild is a leader in its field but the mortars market is highly competitive so our aim is to create real standout whilst showcasing the quality and specialist products that are available.”
Jennie Lumley, Marketing Manager at Everbuild, added: “We want to work with an agency that is both strategic and creative but that also understands our sector. The team at Front has showed real insight along with some unique thinking so we are excited about the launch.”
Front has also been appointed to the Leeds Beckett University as part of its design and creative agencies framework.