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Sheffield agency wins global Legoland brief


Sheffield agency Front has been appointed by Legoland Discovery Centre to create and develop a refreshed global brand creative campaign that will be localised for each of its territories.

Front won the contract via a pitch process and it is expected that the new creative will start being rolled out from October. It will be used for print advertising, online, outdoor and social.

The core aim is to drive consumer awareness and understanding of the Legoland Discovery Centre brand in the competitive attractions sector. There are currently 19 centres globally, including Manchester.

Joe Chetcuti, director at Front, said: “Legoland Discovery Centre is one of the world’s most popular attractions so we are delighted to be helping them in this next phase of their evolution. The focus for us will be on developing a universal template that will drive engagement and stay true to its values.”

Laura Duffy, senior global brand marketing manager at Legoland Discovery Centre, added: “We were looking for an agency that is both strategic and creative which is why we chose Front. The team has some fantastic ideas and we are now looking forward to seeing them come to reality.”

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