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Sheffield’s Counter Context launches new PR agency

Altitude PR

Communications consultancy Counter Context has launched a new spin-off PR agency targeting businesses and organisations in Yorkshire.

The new PR agency, Altitude, has launched with a team of three PR specialists to start off with and will be based out of Counter Context’s Sheffield office.

Altitude will be run as a separate entity but will still receive operational support from Counter Context, which has additional offices in Manchester and London as well as Sheffield.

Altitude will be headed up by PR Director Jane Whitham, who joined Counter Context in 2020. She will be joined by Senior Account Manager Adam Reeves-Brown and PR Associate Tom Chapman.

The new agency, which has a broad client base beyond Counter Context’s traditional energy, transport, and regeneration portfolio, has already secured several account wins.

Clients include retailer Mattress Online and renewable energy consultancy Arcus.

Jane Whitham said: “We asked clients what really mattered, and we’ve created a new PR consultancy which reflects changing times, keeps things simple and focuses on the need for clear communication based on truth, and increasingly on data.

“We’ve also drawn on the rapid growth of our parent company, concluding that ambitious businesses need ambitious PR.”

Counter Context Managing Director, Alexis Krachai, added: “We identified a gap in the market for an insightful, smart PR consultancy in the Yorkshire region some time ago. Too often we do not shout enough about the amazing things businesses and organisations in our region are doing.

“We are launching Altitude now to provide businesses and organisations with the type of PR advice and support that can help them to achieve even more success and to drive the regional economy forward.

“Growing the economy is not just about levelling up. It is also about talking up Yorkshire.”

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