Manchester agency seventy7 is to help with the global launch of football media brand The Coaches’ Voice.
Seventy7 were first approached in 2014 to consult on the emerging concept and live work began with developing brand positioning, tone of voice and graphic styling.
The agency’s digital marketing team was then tasked with bringing the brand to life via a website design and build, launched in January 2018.
Now the team will be supporting The Coaches’ Voice launch globally with a marketing campaign that includes SEO, PPC, email marketing and social media advertising.
The Coaches’ Voice provides access to insight from big-name football coaches and has already had more than half a million video views on its YouTube channel.
Paul Casey, head of digital at seventy7, said: ”As a football fan, it’s been a dream come true to work on this project. We truly believe The Coaches’ Voice will really make a difference in the world of football content from a coaching perspective.
“The quality of content is incredible, reflected by the amount of media attention and site visits they’ve already had just three months into the launch. We’re looking forward to helping this business grow throughout 2018 and beyond.”
Tony Hodson, Head of content at Coaches Voice, added: “The idea behind The Coaches’ Voice was always to give a never-before-seen insight into the world of football through those people who, in our view, know the game best. We wanted to create a platform on which they could tell their stories, share their experiences and offer their expertise in a clean, fresh and stylish environment.
“The team at seventy7 understood this, and delivered a site that was at once attractive, easy-to-use and, importantly, allowed the words and images we had gathered from our time with a whole range of different coaches to sing. We are very happy with what we have created thus far, and look forward to watching both the site and visitors to our numerous different platforms grow.”