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SEO Works takes on Fashion Retail Academy web brief

The Fashion Retail Academy

London’s Fashion Retail Academy has appointed Sheffield agency The SEO Works to bring it further online visibility.

The academy is an industry-led college boasting over 16 years of experience in providing students with a range of courses and industry involvement, ensuring their readiness to begin a career in fashion.

It was established in 2005 by four founding partners who had experience at household names such as Next and Marks & Spencers, and has been supported by the UK government in conjunction with its industry partners to develop the reputation Fashion Retail Academy has today.

Following on from a domain migration, Fashion Retail Academy was in need of extensive technical knowledge to assist with navigating the after effects that a migration can bring. This led the academy to approach The SEO Works for guidance on regaining any lost ground from the move and also furthering visibility online from where it once was.

After the initial interest from Fashion Retail Academy, the SEO team carried out an in-depth website audit to help identify areas that needed attention. The results of the audit were then presented in a successful competitive pitch.

Elizabeth Willis, marketing communications executive at the Fashion Retail Academy, said: “After redesigning our website in 2021, we partnered with The SEO Works to increase our organic traffic and reach more prospective students. In the last few months, we’ve already seen huge successes, including our 2022 Clearing Campaign. Our website reached a top 5 spot on Google’s SERP for all our targeted keywords, which has contributed to a significant increase in our UCAS clearing applications this year.”

Alex Hill, sales director at The SEO Works, added: “Our portfolio of clients in the education sector has been one of notable growth recently, so we are very excited by the opportunity to lead a strategy for a college as prestigious as Fashion Retail Academy. We believe that our team will be the best option to deliver extraordinary results and obtain the visibility level that Fashion Retail Academy desire.”

The SEO Works specialises in SEO, PPC, digital PR, web and paid social advertising and has many exisiting clients within the education sector, including Cambridge Online Education, The Source Academy, IPAG Business School, Edge Hill University and Maudsley Learning.

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