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SEO Works delivers new website for climbing equipment specialist


Core Climbing has unveiled a brand new website designed and developed by the web team at The SEO Works.

Formed in 2008 inSheffield, climbing equipment provider Core Climbing has grown substantially in the decade-and-a-half since. Recently, it became conscious that its website was no longer in line with growth plans and may even have come to inhibit them. Built on a very specific proprietary system, they started reaching functionality limitations and the look of it became dated.

In order to fulfil its ambitious business objectives, including new product launches, Core needed a platform that was flexible and gave an element of control. Also, despite good brand awareness, the site “didn’t do the brand justice.”

Stephen Royle, director of Core Climbing, said: “After our first meeting with The SEO Works team I was confident they really understood our requirements. The initial designs were strong, thoughtful and on point. The combination of WordPress and WooCommerce works really nicely and is going to enable us to drive growth in both B2B and B2C.”

The resulting site ticked all of the boxes for Core Climbing. The feature-rich eCommerce site was built using WooCommerce and incorporates an engaging product catalogue, trade customer functionality, new blog function, bigger and better imagery, better mobile compatibility, and more.

Graham Jones, SEO Works’ head of web, said: “On this project, we followed our tailored design and build process – absolutely everything bespoke, nothing templated, and all in line with SEO and eCommerce best practices. The design team did an amazing job of creating something that will help Core stand out in the sector, whilst our development team made this a reality. This website is a brilliant example of how you can be bold, whilst also ticking all of the necessary technical boxes, and it was a privilege to work with such an ambitious, helpful and (of course) Sheffield-based, business.”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the Sports & Outdoors sector including Decathlon, Rideminded and GolfSupport.

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