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The SEO Works expands its education and training portfolio


National apprenticeship provider Paragon Skills has appointed The SEO Works to take its SEO, PPC and Web services to the next level.

Inspiring over 7,000 learners each year, Paragon Skills works with over 2,000 businesses across a variety of sectors to provide award-winning apprenticeships on a national level.

Throughout its history, Paragon Skills has sustained steady growth, but its ongoing ambitions led it to seek an external service provider to help accelerate their growth once again.

Following initial enquiries from Paragon Skills for assistance with SEO, PPC and Web, came a number of in-depth audits from the respective teams at The SEO Works. The resulting findings were incorporated into the pitch process, and it became clear that the Sheffield-based agency would be best suited to lead these campaigns.

With award-winning teams in both the organic and paid spaces, The SEO Works will take an integrated approach to the new partnership.

Sarah Arnsesen, marketing director of Paragon Skills, said: “The team at SEO Works has shown us that they wanted to work with Paragon Skills and have the expertise, creative ideas, and forward-thinking processes that we believe will add tremendous value and support our continued growth. I believe they’ll be an effective extension of our marketing team and will help us continue to grow our digital presence and website activity in 2023.”

Alex Hill, sales director at The SEO Works, added: “We are a strong believer in apprenticeships, having been involved with the scheme for a number of years, so we’re very keen to help improve the visibility of an award-winning company like Paragon Skills. Our proven track record of successful clients within the education sector makes me believe that we are best placed to help deliver results that Paragon Skills are worthy of.”

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education and training sector, including IPAG Business School, Edge Hill University, Maudsley Learning and Interac Network.

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