A decade of romance, a string of festive cliffhangers and even a stag do saga have all led to this moment — but there’s still one burning question for viewers of Aldi’s long-running Christmas campaign: will Kevin and Katie the Carrot actually make it down the aisle?
Created by McCann Manchester, the final instalment of the supermarket’s 2024 festive trilogy sees best man Kelvin pull off an eleventh-hour rescue to get Kevin back in time for the big day. But, in true Christmas-special fashion, a last-minute twist threatens to derail the veg-iversary celebrations.
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As Katie begins her magical walk down the aisle — flanked by bridesmaids, groomsmen, their famed Cauli Dog and the couple’s three children Jasper, Chantenay and Baby Carrot — everything seems set for the vegetable wedding of the year. Until Kelvin receives a frantic call from the veg-istrar, who has found himself “in a bit of a pickle”, casting the ceremony into doubt.
With Katie spiralling into despair, Kevin steps up. In a full-blown West End-worthy musical moment, he serenades his bride-to-be with a personalised rendition declaring that love really is all around.
Kyrsten Halley, Marketing Director at Aldi UK, said: “Kevin and Katie’s journey has truly captured the hearts of the nation. From their first connection 10 years ago to this unforgettable walk down the aisle, we’re excited to welcome viewers to celebrate this milestone with them and witness the twists, turns, and triumphs of their final challenge on the path to their happily ever after.”
Dave Price, Chief Creative Officer at McCann, added: “We’ve loved working on this year’s Christmas campaign. Chickens playing in a rock band and Kevin singing Love Is All Around. What more could you ask Santa for? Hang on a minute… ‘Please Santa, could I have a Christmas number 1?’.”
To amplify the finale, McCann Content Studios has created a suite of activations, including an exclusive social media competition hosted by Kevin himself and a content series where he interviews real couples about long-lasting love. Media agency Starcom has layered on additional partnerships and placements. The last chapter extends the campaign’s collaboration with ITV via a bespoke, breaking-news-style Tasty Gossip spot created with ITV Creative, fronted once again by TV personality Scarlett Moffatt. A four-page Daily Mirror pullout, a Daily Star advertorial, Magic Radio trails and digital activity across TikTok, Meta and online channels round out the push.
The third and final episode goes live today (Thursday 27 November), with its first airing at 6am — finally revealing whether Kevin and Katie get their happily ever after.
