Leeds-headquartered IMA HOME has launched a TV-led campaign for window and door manufacturer Safestyle, fronted by ‘safe hands’ David Seaman.
Following a pitch in May 2021, IMA HOME has worked on the brand’s strategy and creative, aiming to cement Safestyle’s value positioning.
Safestyle’s new campaign runs with this theme under the strapline ‘For great saves, you can’t beat Safestyle’, with the former England goalkeeper aiming to strengthen the manufacturer’s position.
The ad runs from February 14th on ITV, Sky and Channel 4 until the end of March, with the wider campaign including activity across BVOD, digital, social and owned media.
IMA HOME has further developed Safestyle’s look and feel to modernise its logo and identity while keeping other elements.
Martin Troughton, Marketing Director at Safestyle, said: “IMA HOME’s approach to combining in-depth strategy with inspiring creative thinking made them the right agency for the next step in the Safestyle story. Their credentials in strategy, TV led campaigns, and history of working with leading value and retail brands was a perfect fit for this brief and we’ve really enjoyed the process.”
Don McGrath, Executive Creative Director at IMA HOME, added: “This was Safestyle’s first TV campaign for a number of years, so it was a really exciting opportunity to propel the brand forward and set the direction for future advertising. We’re all really happy with how the campaign has shaped up and can’t wait to see it launch.”