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Sealskinz appoints 26PMX to PPC, paid media and affiliate channels brief

Waterproof accessories provider Sealskinz has appointed Leeds performance marketing agency 26PMX as lead digital agency for PPC, paid media and affiliate channels.

The strategic partnership marks a significant step in Sealskinz’s ambitious growth plan, supported by recent investment from retail magnate Ray Kelvin and Next plc.

This announcement underscores Sealskinz’s commitment to leveraging digital marketing techniques to enhance brand visibility and drive consumer engagement. Applying 26PMX’s digital expertise, the collaboration aims to maximise Sealskinz’s digital footprint and drive substantial growth by expanding its market reach.

John Ward, business development director at 26PMX, said: “I am extremely pleased to announce this strategic partnership. Sealskinz is an amazing brand with a fantastic team creating high-quality products. We are eager to contribute to their growth and success.”

Scott Sadeghian-Tehrani, media strategy director at 26PMX, added: “We are delighted to partner with Sealskinz and further bolster our retail credentials. They are a surging international brand with clear and credible growth aspirations – it feels great to engage with Sealskinz at the beginning of what could turn out to be an exciting journey.”

Richard Edmonds, chief marketing and digital officer at Sealskinz, was keen to highlight the strategic vision behind the collaboration: “We have appointed 26PMX to advance our PPC, paid social and affiliate channels in this exciting period of growth for our business,” he said. “John, Scott and the team have demonstrated that 26PMX have the right ambition and strategic outlook to partner with our business. We are all looking forward to the start of this relationship and what we can achieve together.”

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