The outdoor clothing brand Rohan has brought in the Manchester office of Havas to help support its PR for its work on the ongoing ‘Gift Your Gear’ initiative.
‘Gift Your Gear’ was launched by the charitable group Recycle Outdoor Gear in August 2012.
‘Gift Your Gear’ aims to encourage folk to bring any unwanted – but in reasonable shape – outdoor gear, such as trousers or jackets and fleeces into a Rohan shop which will then be subsequently donated to local community organisations, youth groups and charities involved in outdoor-based projects across the UK.
Last year over 6000 garments were collected by the stores for ‘Gift Your Gear’ and then donated to a variety of local causes.
Rohan, which has its HQ in Milton Keynes, has over 60 stores nationally.
The company was founded in 1972 by Paul and Sarah Howcroft.
The account will be handled out of Havas PR’s Manchester office.
