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Robotics redesign for The Lenny Agency

6R6A3122A Leeds marketing company took on a 3D challenge with a brief to redesign a space for robot creators.

The Lenny Agency completed the design refit of the National Facility for Innovative Robotic Systems, part of the University of Leeds.

A world leader in robot design and construction, the facility has undergone a £4.3million pound overhaul, including new state-of-the-art technology. As part of the refurbishment, Lenny was commissioned to undertake a complete creative redesign of the interior of the robotics lab.

With a brief to create a professional, modern and inspiring feel to the facility, Lenny developed initial 3D concepts that focused on examples of the work produced at the lab along with new colour schemes and furnishings. Lenny was also responsible for full project management both on and off site.

Creative Director at Lenny, Craig Leonard explained how they approached the unusual contract from initial concept to the finished robotics lab.

“We found that in creating our visuals in, not only 3D, but as a 3D movie, it meant the marketing team was able to envisage how the design would work within the space as well as how the design would flow between different areas. This helped to speed up the process which meant we were able to finish the project ten days earlier that the initial deadline.”

Marketing Manager for the faculty of engineering at the University of Leeds, Victoria Price said the brief was very much to ‘stay away from anything gimmicky’.

“The finished design completely changed the overall look and feel of the robotics lab and has received numerous positive comments from members of staff and visitors.”

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