CHILLI has won a 3-way pitch to create a new visual identity for Newcastle-based Ringtons.
The Leeds brand strategy and design agency has been tasked with building on Ringtons’ “rich heritage” and to develop a clear positioning to ensure consistency across all touchpoints.
It will be working with the wider IMA-HOME group on the brief and is expected to reveal the new look and communications plan later this year.
“We’re delighted to be partnering with CHILLI and IMA-HOME as we embark on the next phase of our brand refresh. Not only were we very impressed with CHILLI’s design approach and credentials, but the wider capabilities of IMA-HOME in helping to launch and support Ringtons in our next chapter of growth,” said Brigitte Keatings, Brand and Consumer Director and 5th Generation family member at Ringtons.
“Working as one team from the very beginning, of what we hope to be a long-standing and successful partnership.”
CHILLI has also appointed Jess Kaye as its new Business Director, she moves over from IMA-HOME, where she was FMCG Growth Director.
