Subscribe to the daily newsletter.

Chilli gives Chicken Tonight a new look


Chilli has completed a rebrand of Chicken Tonight for meat and snack manufacturer, Symington’s.

The packaging includes a new range of cooking sauce pouches as well as a refresh of its existing jars.

“Chicken Tonight is a much-loved brand, with a loyal customer base and we’re excited to rejuvenate it and introduce it to new customers discovering the brand for the first time,” said Kevin Butterworth, marketing director at Symington’s.

“Following extensive consumer research, we wanted to create a range of convenient modern restaurant style favourites to reflect more exotic consumer tastes, with flavours that appeal to the whole family.”

The biggest marketing event of its kind outside London takes place at EventCity, Manchester on February 27th and 28th.
Register for the Marketing Show North today

David Whittle, managing director at Chilli added:

“What a great brand to work on! It’s been fantastic to see how Chicken Tonight are developing new formats and recipes for the future. We work with a lot of heritage brands and so we were always mindful of the evolution process”.

Related News

Related Jobs

Digital Marketing Consultant


Design Director

Creative Spark Ltd

Account Manager / Senior Account Manager