Chilli has completed a rebrand of Chicken Tonight for meat and snack manufacturer, Symington’s.
The packaging includes a new range of cooking sauce pouches as well as a refresh of its existing jars.
“Chicken Tonight is a much-loved brand, with a loyal customer base and we’re excited to rejuvenate it and introduce it to new customers discovering the brand for the first time,” said Kevin Butterworth, marketing director at Symington’s.
“Following extensive consumer research, we wanted to create a range of convenient modern restaurant style favourites to reflect more exotic consumer tastes, with flavours that appeal to the whole family.”
