Preston-based Ribble Cycles will showcase a new marketing identity to highlight 125 years of business.
The campaign will include a new graphic identity, launch film and a range of promotional activities and brand experience events.
“The longevity of our business is the result of a lot of hard work and commitment across the years and I would like to thank everyone who has ever been involved with Ribble alongside the current guardians who are forging forwards- sharing our vision and passion.” explained Andy Smallwood, CEO, Ribble Cycles.
“Our new 125 Campaign is a landmark celebration and important milestone.”
Ribble Cycles recently secured BikeBiz’s Bike Brand of The Year 2022 Award.
“Winning the coveted Bike Brand of the Year is even more special in this momentous year. It is testimony to the incredible work put in to building the brand, business proposition and the R&D to create our range of world-class bikes. Well done to our amazing and very talented team.” Said Smallwood.
As part of the anniversary, the company will launch three signature 125 anniversary edition bike designs.
Last year the firm produced its first television advert, after hiring Simon Picton from Red Bull as its new Head of Creative.
